Online communication strategies for the arts and culture 20-KUDU-MA-OCS

Due to its great impact on today’s communication, the multidimensional phenomena of so called 'new media' has been lately among the most discussed topics related to promoting the arts and culture in the XXI century. Therefore, during the course the Internet and social networking platforms will be under close scrutiny. They are to be discussed and analyzed from the perspective of cultural managers who need to deal with the new standards of competing on the global market and its constantly changing trends. The course aim is to elaborate on the subject of the Internet and its specifics as well as to discuss the importance of new media development for cultural sector. Being more specific, it aims to bring a discussion about the extent social media such as Facebook might be treated as a relevant communication channel, a valid source of knowledge about an individual and finally: serve as a tool for promotion of the arts and culture. The course is meant to provide the students with a solid theoretical knowledge as well as a range of practical skills.