Culture-oriented English practice: Writing and editing workshop 15-COEP-WEW-ES-12
(First semester of a two-semester course. Next semester: 15-COEP-WEW-ES-22.)
Learning contents:
1. Forms of writing in the entertainment industry (film reviews, voice over trailers, entertainment based articles
2. Politics and persuasion – writing political manifestos, speeches, spin doctor writing forms.
3. Art and culture – art critic reviews, exhibition information texts, art sections in the press.
4. Mass media – news coverage prose, headline understanding, tabloid language in the press, news releases, sensationalism in media reporting, the CNN effect. Hard news and feature writing.
5. Popular culture – forms of media writing in advertising, the Internet, the press. Electronic news writing – TV and radio
6. The travel industry – written marketing material in the travel industry, Holiday destination promotion writing, Translation and texts in the travel industry
7. Gender Issues in the media – female representation, glass ceiling, discrimination, sexism.
8. Writing for social media – blogs, social media campaigns, copywriting
9. Business communication in media writing – promotional campaigns, strategies in business and communication writing
10. Public relations – controlled and uncontrolled media, public relations writing tools.
Module learning aims
Information on where to find course materials
Major
Methods of teaching for learning outcomes achievement
Student workload (ECTS credits)
Cycle of studies
Module type
Year of studies (where relevant)
Pre-requisites in terms of knowledge, skills and social competences
Course coordinators
Term 2018/SZ: | Term 2022/SZ: |
Learning outcomes
Upon completion of the course and validation of its learning outcomes, the student will:
1. be able to write coherent paragraphs
2. be able to write persuasively on media topics
3. have written a research paper
4. Have practiced many forms of media writing
Assessment criteria
Assessment methods:
Submitting full-length essays
Writing critical reviews (film, art review)
Submitting short texts on media related topics
Submitting a research paper on a cultural theme of choice (1, 500 – 2, 000 words)
Assessment criteria:
Very good (5.0): excellent performance on all required skills, only very few minor errors
Good + (4.5): very good performance on all required skills, only very few minor errors
Good (4.0): good performance on most required skills, few minor errors
Satisfactory + (3.5): performs to a satisfactory degree on most required skills, few major errors
Satisfactory (3.0):performs to a satisfactory degree on most required skills, several major errors
Failing (2.0): does not meet the requirements in terms of performance.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: