English 09-JANGZ-KZZI-44
Thematic Vocabulary : globalisation, advertising, marketing, job interviews, ownership, company structure, corporate culture, leadership, innovation, intercultural contacts, quality.
Grammar: consolidation of selected aspects of grammar as needed by the students
Reading: texts about trade, innovation, brand marketing, advertising strategies, competition, business ethic, restructuring, expansion, homogenisation of consumer preferences.
Module learning aims
Major
Cycle of studies
Module type
Year of studies (where relevant)
Learning outcomes
Students can read English literature, popular science and specialist texts in the original
Students have no difficulty in understanding spoken texts, in direct conversation or in the media.
Students can express their ideas fluently, spontaneously and accurately. They can rephrase what they say, and can idioms and colloquial expressions with ease.
Students can produce complex written texts that are grammatically and lexically correct
Students have acquired a habit of always being up-to-date with cultural, political, economic matters, and consequently have extensive knowledge of English-speaking countries
Assessment criteria
Requirements to complete the course:
a series of written tests, oral presentations.
Max. 2 absences allowed per semester.
The final grade based on the result of the final examination.
Bibliography
Cotton D., Robbins S. 1993. Business Class. London: Nelson.
Cotton D., Falvey D., Kent. S. 2010. Market Leader. Harlow: Longman.
Trappe T., Tullis G. 2006. Intelligent Business. Harrow: Longman.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: