Introduction to module: Market research - marketing - consumer behavior 08-SODL-WBR

1. The expectations and percepctions on specialization.
2. The basic concepts of market research, marketing and consumer behavior.
3. The presentation and primary analysis of research reports.
4. The presentation of a 3-years module programme and its constituent courses
5. The practical use of learned knowledge.

Module learning aims

Teaching goals: 1. presentating of the most important notions related with market research, marketing and consumer behavior 2. presentating of module programme and its constituent courses about courses and methods of teaching 3. showing of the possibilities of pratical use of learned knowlege and skills 4. teaching the primary skills of analysis and evoluation of research reports and marketing campaigns

Major

Sociology

Cycle of studies

1st cycle

Module type

compulsory

Year of studies (where relevant)

Year 1

Learning outcomes

After this course, student should:
1. know the basic basic notions of market research, marketing and consumer behavior.
2. present the possibilities of practical use of learned knowledge and skills.
3. analyze and evaluate, on the primary level, research reports and marketing campaigns

Assessment criteria

Preparation of a brief discussion of the selected report from the market research / marketing / consumer behavior.

Bibliography

Anuszewska Izabela, „Badania rynkowe po polsku”, Warszawa 2011
Kotler Philip, „Marketing”, Poznań 2005
Makarenko Vadim „Tajne służby kapitalizmu”, Kraków 2008
Pfaff Dietmar, „Badania rynku”, Warszawa 2010
Rosa Grażyna, Smalec Agnieszka, Ostrowska Izabela (red.). „Marketing przyszłości. Trendy, strategie, instrumenty”, Szczecin 2011, t.1-3.
and websites of research institutions

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 08-SODL-WBR in USOSweb