Anthropology of advertisement 05-ARE-f-EtnU

http://www.etnologia.amu.edu.pl

What is the anthropology of advertising? Anthropological research on advertising: scope and specificity
Beginnings and shaping of interests in advertising in ethnological / anthropological / cultural studies
What is advertising? Advertising as an element of popular and consumer culture
Critical theory of advertising (Veblen, McLuhan, Barthes, Baudrillard, Eco, Goffman)
Polish interests in advertising anthropology (Robotycki, Czaja, Stomma)
Advertising language and language in advertising (advertising rhetoric, language economics)
Feminist theories and the phenomenon of advertising
Social advertising: cultural problems in advertising messages
How does the ad work? Folklore trend of advertising research
Application of anthropological knowledge in creating advertisements (stages of advertising creation, creativity, advertising effectiveness research)

Module learning aims

1. Acquiring the knowledge of social determinants of advertising from the perspective of cultural anthropology and humanities. 2. Obtaining specialist knowledge on the concept and theory of research on the phenomenon of advertising. 3. Obtaining knowledge about historical and contemporary theories in the field of advertising anthropology. 4. Developing the ability to formulate social problems and recognize the relationship between advertising and popular / contemporary culture 5. Systematisation of the theory of advertising in the context of the interpretation values of contemporary culture. 6. Showing the cognitive character and practical ways of using anthropological knowledge in the understanding of the phenomenon of advertising. 7. Developing the ability to interpret texts in the field of advertising anthropology and advertising theory

Information on where to find course materials

www.etnologia.amu.edu.pl

Major

ethnology and cultural anthropology

ECTS code

05-ARE-f-EtnU

Methods of teaching for learning outcomes achievement

Seminar, discussion

Course module conducted remotely (e-learning)

Non

Student workload (ECTS credits)

3 ECTS

Cycle of studies

2nd cycle

Module type

elective

Pre-requisites in terms of knowledge, skills and social competences

Non

Course coordinators

Adam Pomieciński

Learning outcomes

Has deepened and ordered theoretical knowledge in the field of ethnology, cultural anthropology and related sciences
Student understands advanced methods of analysis and interpretation appropriate to selected theoretical / research traditions within ethnology and cultural anthropology and in related disciplines
Properly applies theoretical knowledge in the description of cultural phenomena
Recognizes interdisciplinary interconnections of ethnology and cultural anthropology with other social sciences
Has comprehensive knowledge about the nature of social / cultural phenomena
Has the ability to integrate theoretical knowledge in the field of ethnology, cultural anthropology and related sciences
He is aware of the level of his knowledge and the ability to use social theories in practice

Assessment criteria

oral colloquium

Practical placement

Non

Bibliography

Barska A., ad. (eds.), Reklama wczoraj i dziś, Warszawa 2016.
Barthes R., Mitologie, Warszawa 2000.
Bralczyk J., Język na sprzedaż, Bydgoszcz 2002.
Kisielewski A., Sztuka i reklama. Relacje między sztuką i kulturą, Białystok 1999.
Łuczaj K., Współczesna polska reklama prasowa: co mówią reklamy, ich twórcy i odbiorcy, Kraków 2016.
Miller D., Capitalism: An Ethnographic Approach, New York 1997.
Pitrus A., Znaki na sprzedaż. W stronę integracyjnej teorii reklamy, Warszawa 2000.
Ryłko-Kurpiewska A., Reklama jako sztuka powtórzeń, Gdynia 2016.

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 05-ARE-f-EtnU in USOSweb