Analytics and optimization of e-commerce websites 04-T-AOSE-60-3Z

The aim of this course is to provide students with solid knowledge and skills in the following areas: * Internet intelligence: Advanced information search techniques and data mining * Online visibility basics * Digital analytics: Measurement planning and analysis * Efficient data communication and analysis using Artificial Intelligence (AI) and Machine Learning (ML), as well as employing comprehensive and scalable solutions for informed business decisions, such as those offered by the Google Cloud Platform. The course content is designed in the context of rapidly developing AI and XR technologies. Additionally, the course prepares students for certification exams, such as Google Analytics certification exams.

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

• Description of 04-T-AOSE-60-3Z in USOSweb