Cross-Cultural Business Communications 03-AP-CCBC-I

Course learning content:
- basics of interpersonal communication in a company,
- intercultural communication in the company,
- public speaking and multimedia presentations,
- promotion tools; advertising and its goals,
- teamwork and the role of leader,
- multimedia communication,
- modern communication channels in business.

Module learning aims

Course aims: - the building image in the company, the basics of international brand creation and management, interpersonal communication, - the needs for business education in the humanities, - the role of intercultural business communication in the functioning of a modern enterprise.

Methods of teaching for learning outcomes achievement

Lecture with a multimedia presentation, discussions, case study work, workshop method, creative methods, group work.

Student workload (ECTS credits)

Module type

elective

(in Polish) Sylabus zajęć

(in Polish) https://amupie.amu.edu.pl/1513/details

Course coordinators

Kostiantyn Mazur

Learning outcomes

On successful completion of this course, a student will be able to:
- knows the basic concepts related to business and communication in the field of enterprise operation,
- recognizes the differences between traditional forms of communication and intercultural business communication,
- describes the essence of communication in business and relates it to knowledge of the history, language, culture of Central Europe and the Balkan Peninsula,
- indicates the need to use humanistic knowledge in the field of history, language, culture of Central Europe and the Balkan Peninsula in business communication,
- knows what business communication is about in the context of intercultural dialogue.

Assessment criteria

Assessment criteria:

very good (bdb; 5,0): very good knowledge of issues related to intercultural communication and its role in business; very high skills in teamwork and in multimedia presentations.

good plus (+db; 4,5): very good knowledge of issues related to intercultural communication and its role in business; high skills in teamwork and multimedia presentations.

good (db; 4,0): good knowledge of issues related to intercultural communication and its role in business; high skills in teamwork and multimedia presentations.

satisfactory plus (+dst; 3,5): good knowledge of issues related to intercultural communication and its role in business; sufficient skills in teamwork and in multimedia presentations.

satisfactory (dst; 3,0): sufficient knowledge of issues related to intercultural communication and its role in business; sufficient skills in teamwork and in multimedia presentations.

unsatisfactory (ndst; 2,0): insufficient knowledge of issues related to intercultural communication and its role in business; insufficient skills in teamwork and in multimedia presentations.

Bibliography

Reading list:
Ph. Kotler, G. Armstrong, Principles of Marketing, Essex 2014.
A. Affuah, Ch.L. Tucci, Internet Business Models and Strategies. Text and Cases, Boston 2003.
N. Duarte, slide:ology. The art and science of creating great presentation, Cambridge 2008.

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 03-AP-CCBC-I in USOSweb